Persado Raises $15 Million Round Led by Bain Capital Ventures
Persado Raises $15 Million Round Led by Bain Capital Ventures Company establishes a NYC headquarters to build the next generation of digital marketingNew York, NY February 13, 2013 (PR Newswire) – Persado, creator of data-driven marketing software, today announced $15 million in Series A funding, led by Bain Capital Ventures. The company plans to use the capital to significantly expand... Read moreBloomberg TV interviews Bain Capital Ventures’ Matt Harris about Persado
On January 31st, Matt Harris, managing director at Bain Capital Ventures, spoke with Deirdre Bolton on Bloomberg Television's "Money Moves" about the fund's investment portfolio, and spent much of the interview talking about Persado. Check out the video at the 4:43 mark. Matt gives a great summary of Persado's value proposition to digital marketers, with a particular...
Read moreHow Marketing Persuasion Technology Works
Map the Genome of Marketing Language
Persado has identified and codified 5 different type of “genes” that affect the persuasive impact of marketing language. Each type of gene has a specific and distinct function: Emotional: Purely emotional dimensions which are not intrinsically related to the product Descriptive: Features and characteristics... Read moreMarketing Persuasion 101
Every salesman knows the importance of the critical moment when he asks his customer to buy. Whatever is being sold – whatever the price – whoever the customer – to a consumer, or a business.All marketing preparation builds up to that moment of active selling, when the prospect emotionally commits and moves forward in the purchase process.Digital Marketing Today:... Read moreThe Persado Platform
The Persado Platform
The Persado platform is how we deliver the enormous algorithmic intelligence and power that we’ve tested and refined over years with demanding enterprise customers on several continents. Delivered on a managed SaaS basis to enterprise clients, it is designed to smoothly integrate into your existing marketing workflow and technology tools. ... Read moreSecrets of Selenium revealed
At Persado, our technical team is constantly looking for ways to participate in the broader development community and give back to the many open source contributors who make our daily lives easier and more productive. We are happy to announce the launch of Selenium Testing World, a blog dedicated to enabling QA engineers to leverage the power of Selenium efficiently. The blog is maintained by...
Read moreFirst Athens MongoDB meetup
The first MongoDB meetup in Athens took place on January 16th hosted in Persado’s premises by our very own Thanasis Efthymiou who is also the founder of the group.
The registration and welcome coffee was followed by three presentations about the basic principles of MongoDB as well as more advanced subjects such as Replication & Sharding. The meetup ended with passionate discussions...
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