Bloomberg TV interviews Bain Capital Ventures’ Matt Harris about Persado
On January 31st, Matt Harris, managing director at Bain Capital Ventures, spoke with Deirdre Bolton on Bloomberg Television's "Money Moves" about the fund's investment portfolio, and spent much of the interview talking about Persado. Check out the video at the 4:43 mark. Matt gives a great summary of Persado's value proposition to digital marketers, with a particular emphasis on financial services firms, who are spending an increasing portion of their marketing budgets digitally.
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