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Choice Hotels Goes All In on AI

Assaf Baciu, cofounder and SVP of product at Persado, says that the company is bringing the nuance of individual human communication back to mass marketing.

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Data Science and the Language of Politics

Persado has built a new class of technology that uses math and science to automate the generation of the most persuasive language used in messages intended to drive action. They call it [...]

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The Art Of Persuasion Goes High Tech

Persado has built a new class of technology that uses math and science to automate the generation of the most persuasive language used in messages intended to drive action. They call it [...]

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How To Re-Energize Your Branded Content

Persado has built a new class of technology that uses math and science to automate the generation of the most persuasive language used in messages intended to drive action. They call it [...]