Senior Director of Communications

New York, NY

Who We Are:

Persado is the Marketing Language Cloud: AI-generated language that resonates the most with any audience, segment, or individual. Imagine having a copywriter and data scientist for each person in your audience; the platform generates the precise language that performs along with analytics detailing what drove response, resulting in better business outcomes and unprecedented insight into consumer engagement. Comprised of the world’s largest marketing language database, with over a million organized, tagged, and scored words, phrases, and images, Persado’s Marketing Language Cloud enables brands to increase acquisition and retention while building long term consumer relationships. To unlock the power of language and emotion for marketing, visit persado.com.

What We Are Looking For:

We are seeking a rock star Public Relations and Analyst Relations Manager to make us famous! You will increase awareness, develop an enviable corporate image and nurture a strong industry network by developing and executing effective communications and influencer relations programs.

What We Want You to Do:

  • Develop a PR communications plan (goals, strategy, tactics, budget) seeking high-level placements in print, broadcast and online media to improve favorable views of the company’s agenda, products, accomplishments
  • Write press releases, byline articles and other media communications to promote the company
  • Coach company representatives in effective communication with the public
  • Monitor, analyze and communicate PR results on a quarterly basis
  • Update and maintain relevant web PR content
  • Manage and coordinate all media and analyst inquiries
  • Cultivate relationships with analysts and within business and industry media to raise awareness
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communications strategy surrounding them
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
  • Ensure effective strategy and execution of AR activities, meetings, events and research participation that optimize our analyst rankings and competitive market standing

What We Want To See:

 Public Relations Skills and Requirements

  • Proven record designing / executing successful national PR campaigns with measurable results against objectives
  • Exceptional writing and editing skills
  • Demonstrated ability to pitch media
  • Creative in securing coverage and buzz with traditional outlets
  • Solid experience with social media including blogs, Facebook, Twitter, etc.
  • Deadline- and detail-oriented, inquisitive, with great follow-up and reporting skills
  • Experience as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
  • Able to work on big strategic plans as well as day-to-day tasks
  • Experience running press conferences and event planning
  • Strong relationships with both local and national business and industry media outlets
  • BA/MA degree in Journalism, PR, Marketing or related discipline
  • 10+ years of work experience in the Cloud B2C, software environment

Analyst Relations Skills and Requirements

  • Demonstrated ability to develop metrics for AR program success, track and report on progress
  • Develop strong partnership with the marketing, communications and sales enablement teams to ensure good news from analyst reports and ratings are promoted effectively in the market
  • Develop the analysts as a hub for strategic insight to inform our business—by sharing their key insights internally and by orchestrating message testing and other analyst inquiries as useful to inform key stakeholder decisions
  • Work with senior leadership team to ensure their preferences for engagement with analysts are understood and delivered upon so they can positively leverage AR investments and relations
  • Build and maintain strong cross-company relationships with key contributing teams to ensure AR program runs smoothly and contributors are well informed on requirements / deadlines to achieve successful delivery
  • BA/MA degree in Journalism, PR, Marketing or related discipline
  • 4+ years of AR work experience. Successful experience leveraging Gartner and/or Forrester, a plus

Who You Are:

  • Excited about working in a lean start up environment
  • Must be enthusiastic, professional and highly pro-active
  • Thrives on finding intriguing solutions to ambiguous problems
  • Desire to dive in and learn in a fast-paced environment
  • Collaborative team player with the ability to shift gears quickly and efficiently
  • Dependable and reliable with clear thinking and attention to detail
  • Truly loves working in a fast-paced, creative environment, whose passion is evident in their work
  • Great sense of humor and outlook on life

What We Offer:

By joining Persado, you will be part of a young, creative and dynamic company undergoing rapid growth and transformation into a global market leader.

  • Competitive salary and bonus plans
  • Meaningful equity compensation
  • All the computer gear you need to improve your productivity
  • Work-life flexibility - we value your contributions above all

 

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