Senior Product Manager

New York, NY

Who We Are:

Persado is the Marketing Language Cloud: AI-generated language that resonates the most with any audience, segment, or individual. Imagine having a copywriter and data scientist for each person in your audience; the platform generates the precise language that performs along with analytics detailing what drove response, resulting in better business outcomes and unprecedented insight into consumer engagement. Comprised of the world’s largest marketing language database, with over a million organized, tagged, and scored words, phrases, and images, Persado’s Marketing Language Cloud enables brands to increase acquisition and retention while building long term consumer relationships. To unlock the power of language and emotion for marketing, visit

What We Are Looking For:

Persado is looking for a Senior Product Manager based out of New York. Strong knowledge of the social & digital marketing landscape is required. Our Product Team at Persado is looking for an experienced product manager that understands how Facebook Advertising works and that can help us build products that infuse Persado’s AI generated language into social campaigns. This role will partner with the rest of the product team and business stakeholders to help drive the long-term strategic directions of our social products.

What We Want You To Do:

  • Interact daily with key internal stakeholders such as Sales, Customer Success, Engineering, and Support.
  • Participate in all phases of the product lifecycle - from ideation to launch
  • Drive product roadmap for our social product and ensure all the teams have the information needed
  • Lead Discovery meetings with internal stakeholders and clients
  • Define, analyze metrics and synthesize usability studies that inform the success of the social products
  • Keep track of the latest changes in Facebook’s Advertising processes and become the subject matter expert in best practices to maximize impact on social campaigns
  • Drive forward Persado’s understanding of the Social Ad Tech space and Facebook strategic positioning

What We Want To See:

  • 5+ years relevant experience in product management, experience designing user interfaces, and Saas products.
  • Experience and knowledge of one or more of the solutions offered by Facebook Advertising  (Power Editor and Ads Manager) and AdTech Partners such as AdEspresso, Kenshoo, Smartly, AdRoll, Qwaya, Nanigans etc.
  • Deep understanding of the social digital world, including email marketing, display advertising, etc.
  • Experience designing complex web applications with an understanding of APIs  
  • Strong technical and analytical skills with proven record of delivering features. Computer Science and Engineering background preferred.

 Who You Are:

  • Enthusiastic problem solver that is not afraid of rolling up your sleeves
  • Collaborative team player with the ability to work independently, shift gears quickly and efficiently
  • Truly loves working in a fast-paced, creative environment, whose passion is evident in their work

What We Offer:

By joining Persado, you will be part of a young, creative and dynamic company undergoing rapid growth and transformation into a global market leader.

  • Competitive salary and bonus plans
  • Fun Workplace with great office benefits
  • All the computer gear you need to improve your productivity
  • Work-life flexibility - we value your contributions above all
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