Transform Your Customer Experience With Emotional Intelligence

Tapping Into the Emotions of Customers

Research has shown that a customer’s emotional relationship with a brand is one of the strongest, unique drivers of customer loyalty. In fact, striking the right emotional tone with customers can improve marketing performance by up to 500% and enhance your bottom line. However, developing content and experiences that appeal to the right emotions can seem like an esoteric, abstract task.

In this webinar, guest Forrester analyst Anjali Lai reveals just how strong the link is between emotion and customer loyalty, the basic rules that govern consumers’ emotional response, and how leading brands engage customers on an emotional level to cultivate loyalty and inspire advocacy.

Lawrence Whittle, Chief Revenue Officer of Persado, will discuss how advances in machine learning technology enables brands to identify the primary emotional triggers and generate content that compels an audience to act, driving significantly higher conversions.

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