Build successful marketing programs that align content creation with customer behavior at scale
In the age of the customer, marketers have a unique opportunity to develop content that is more closely aligned with the customer’s emotional decision-making. Forward-thinking brands apply insights from consumer behavior and attitudes to the automation of more contextually relevant and emotionally engaging content.
In this webinar a guest speaker from Forrester discusses results from Inspire Customers With Emotionally Engaging Content, an April 2016 commissioned study of marketing professionals and consumers conducted by Forrester Consulting on behalf of Persado.
In the webinar:
- Why marketers are missing the mark with personalization
- How marketers plan on stepping up their content game with automated content creation tools
- Expected benefits of automated content creation