Finding the right emotional language can be taxing.
On Tax Deadline Day, Persado released a study on the emails sent by tax service providers, analyzing the effectiveness of the different emotions used to spur taxpayers into action in 2015. Read the full article from DMnews here.
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Persado is the Marketing Language Cloud; AI generated language that resonates the most with any audience, segment or individual. Imagine having a data scientist and a copywriter for each person in your audience; you get the language that performs and the analytics explaining why, resulting in more business and unseen insights. Comprised of the world’s largest database, with over a million words and phrases tagged and scored for consumer marketing, Persado’s Marketing Language Cloud enables brands to increase acquisition and retention while building long term consumer relationships.