Finding the right emotional language can be taxing.
On Tax Deadline Day, Persado released a study on the emails sent by tax service providers, analyzing the effectiveness of the different emotions used to spur taxpayers into action in 2015. Read the full article from DMnews here.
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Persado’s cognitive content platform generates language that inspires action.
Powered by cognitive computing technologies, the platform eliminates the random process behind traditional message development.
Persado arms organizations and individuals with “smart content” that maximizes engagement with any audience, for every touchpoint, at scale, while delivering unique insight into the specific triggers that drive action.