PERSADO CMO DAVID ATLAS ON THE POWER OF PERSUASION
David Atlas, Chief Marketing Officer at Persado, explains the power of words, and the impact of language on engagement in a presentation given at The Next Web conference in Amsterdam, April 24, 2015.
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Persado enables marketers to generate emotional language that best connects with each of your consumers at scale.
Persado’s platform yields engaging digital marketing content to increase short term engagement and build lasting, long term relationships.
Producing and selecting the right words, phrases, and images using artificial intelligence and machine learning, Persado significantly uplifts responses to your display ads, Facebook, email, web landing pages, SMS, and mobile push notifications while maintaining your brand voice.