PERSADO CMO DAVID ATLAS ON THE POWER OF PERSUASION
David Atlas, Chief Marketing Officer at Persado, explains the power of words, and the impact of language on engagement in a presentation given at The Next Web conference in Amsterdam, April 24, 2015.
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Persado’s cognitive content platform generates language that inspires action.
Powered by cognitive computing technologies, the platform eliminates the random process behind traditional message development.
Persado arms organizations and individuals with “smart content” that maximizes engagement with any audience, for every touchpoint, at scale, while delivering unique insight into the specific triggers that drive action.