PERSADO CMO DAVID ATLAS ON THE POWER OF PERSUASION
David Atlas, Chief Marketing Officer at Persado, explains the power of words, and the impact of language on engagement in a presentation given at The Next Web conference in Amsterdam, April 24, 2015.
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Persado is the Marketing Language Cloud; AI generated language that resonates the most with any audience, segment or individual. Imagine having a data scientist and a copywriter for each person in your audience; you get the language that performs and the analytics explaining why, resulting in more business and unseen insights. Comprised of the world’s largest database, with over a million words and phrases tagged and scored for consumer marketing, Persado’s Marketing Language Cloud enables brands to increase acquisition and retention while building long term consumer relationships.