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See How it WorksPersado Raises $15 Million Round Led by Bain Capital Ventures Company establishes a NYC headquarters to build the next generation of digital marketing New York, NY February 13, 2013 (PR Newswire) – Persado, creator of data-driven marketing software, today…
Read moreOn January 31st, Matt Harris, managing director at Bain Capital Ventures, spoke with Deirdre Bolton on Bloomberg Television's "Money Moves" about the fund's investment portfolio, and spent much of the interview talking about Persado. Check out the…
Read moreEvery salesman knows the importance of the critical moment when he asks his customer to buy. Whatever is being sold – whatever the price – whoever the customer – to a consumer, or a business. All marketing preparation builds up to that moment…
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