Webinar
Post-AI Marketing for Financial Services: What’s Missing vs. What Actually Works
A live webinar with The Financial Brand on why marketing AI drafts got faster but campaigns didn’t — and where the real value actually lives.
[ The Podcast ]
Motivation AI Matters.
Clear, candid discussions that guide digital marketers in using Generative AI to work faster — and smarter.
[ All Episodes ]
10 Episodes & 1 Webinar
Episode 10
The Intersection of Financial Services and Gen AI
Jon Capaldo
In this enlightening episode of ‘Motivation AI Matters,’ Lisa Spira talks with Jon Capaldo, VP of Customer Success at Persado, about the pivotal role of Generative AI in the financial services industry. They discuss the challenges and opportunities of integrating AI into financial strategies, emphasizing the importance of communication and…
Episode 9
The Evolving World of Retail and the Impact on the Language of Retail Communications
Shelley E. Kohan
In this episode of “Motivation AI Matters,” host Lisa Spira delves into the evolving landscape of the retail industry with guest Shelley E. Kohan, Associate Professor at the Fashion Institute of Technology, Executive Producer of Retain Unwrapped at The Robin Report, Senior Contributor in Retail at Forbes, and CEO/founder of her own consulting business…
Episode 8
The Language of Influencers: Exploring the Evolution of Digital Marketing
Keith Bendes
In this episode of “Motivation AI Matters,” host Lisa Spira delves into the elusive world of influencer marketing with guest Keith Bendes, VP of Marketing and Brand Strategy at Linqia. Together, they explore the evolution of influencer marketing, the essence of brand partnerships, and the crucial role of language in crafting authentic messages that resonate with audiences.
Episode 7
Navigating the Intersection of Language, AI, and Art
Larry Ebert
In this episode of “Motivation AI Matters,” host Lisa Spira, VP of Content Intelligence at Persado, delves into the intricate dynamics of language, artificial intelligence (AI), and art with guest Larry Ebert, a seasoned educator and management consultant. Ebert’s expertise spans communication, innovation, and change management, offering a unique perspective on how language influences business outcomes.
Episode 6
The Impact of Consumer Psychology and Emotions on Marketing Performance
Linda Itskovitz
In the Motivation AI Matters podcast, Lisa Spira and Linda Itskowitz, VP of Marketing at Quicken, discuss the shift from intuition to data-driven marketing. They emphasize the role of language and emotional connection in engaging diverse audiences, highlighting the growing complexity of modern marketing strategies.
Episode 5
How to Stay Curious When Implementing GenAI for Enterprise Clients
Taylor Holmes
New Motivation AI Matters podcast host Lisa Spira, VP of Content Intelligence at Persado, sat down with Taylor Holmes, VP of Solutions Consulting at Persado. You might remember Lisa from our first episode. As the head of content intelligence, Lisa is focused on language, what makes language “good,” and how we use it to achieve our goals.
Episode 4
The State of the Generative AI Market: Parallels to Speech Recognition and Enterprise Software
Vipul Vyas
Explore the transformative power of Generative AI in business with Vipul Vyas, Senior VP at Persado, as he discusses its role in enhancing marketing performance and unlocking untapped creative potential.
Episode 3
Generative AI over the Years: Security, Job Creation, and Fighting Writer’s Block
Sarah Luger
Join Sarah Luger, PhD, as she explores the intriguing synergy of humans and AI in transforming marketing, writing, and creativity-driven tasks. Discover how businesses use AI to learn customer preferences and create bespoke, immersive experiences on a scale previously unimagined.
Episode 2
Generative AI and Persado’s Role in the Ecosystem
Paul Roetzer
In this episode, Alex Olesen interviews Paul Ritzer, CEO of the Marketing AI Institute, touching on his early roots in marketing, evolution into AI, and the establishment of his institute. Ritzer delves into the increased interest in AI, spurred on by the launch of ChatGPT, and how most businesses are attempting to tackle the language model aspect of it.
Episode 1
Why Motivation AI Matters
Lisa Spira
In the Motivation AI Matters podcast’s first episode, Lisa Spira of Persado discusses Motivation AI, which utilises vast data to improve marketing outcomes. The AI system helps brands mitigate intuition-based decision errors, creating efficient digital marketing strategies that resonate with customers.
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